Let’s be honest. Most small business videos on social media are booooooring.

Stock music, awkward intros, forced smiles, the works.

But here’s the thing: your business has real people with real opinions and real personalities. That’s what people actually want to see online. You don’t need a studio or a celebrity cameo, just a few good prompts, a camera, and the right ideas.

So here are five video concepts your team can shamelessly steal (or, you know, borrow forever). Your engagement from both existing and new potential clients will be through the roof if you start creating this kind of content. 

1. Best/Worst Videos

Ask your team members or the company owners about the best, worst, favorite, or least favorite things in your business or industry. 

We did this with our client at Imperial Motorcycles, asking their mechanics:

“If you wanted to purchase a bike that would run forever, what would you buy?”

The video racked up 13,000+ likes on TikTok and 25,000+ on Instagram, with over 1,000 comments — all organic numbers, with no paid ads or boosts. 

We literally drove them millions of views (and hundreds of new clients) with just four videos. 

Why it works: 

People love expert opinions, especially when they sound off-the-cuff.

2. Rate Trends from 1–10

This one’s simple: pick a few industry trends and ask your team to rate them from 1 to 10.

We’ve seen this work great for doctors rating health trends like sauna therapy, cold plunges, and red light therapy. You can apply it to anything — interior design fads, fitness routines, marketing tactics, menu items — whatever fits your world.

Why it works

It’s fast, relatable, and keeps people guessing what comes next.

3. Blind Ranking

Give your team five things related to your business and ask them to rank them from 1–5 without knowing what’s coming next.

For example, here’s a plastic surgeon who blind ranked skincare products like Vitamin C, retinol, and niacinamide. Once the list is done, they review their choices. Cue the laughs, debates, and hot takes. Potential customers love chiming in on videos like this.

Why it works: 

It feels authentic, unscripted, and human. The internet eats that up.

4. Recommendations for a Specific Audience

Want engagement? Get specific. 

Niche down to blow up, as they say. 

Ask a team member what they’d recommend for a certain type of customer.

We asked Imperial Motorcycles what bikes they’d recommend for new riders — that video pulled in 15,000+ likes on Instagram with zero ad spend. And more importantly, brought dozens of new riders into the shop. 

Why it works: 

It tells your audience, “Hey, we see you, and we get you.”

5. This or That

Two options. One choice. Instant opinions.

“This or that” videos are perfect for businesses with multiple products or services. You can ask your team (or customers) to pick between two things, whether it’s car brands, spa treatments, pizzas, or pasta types.

We’ve seen versions of this go viral because everyone watching instantly has a take of their own. And they want to see if you agree. 

Why it works: 

It’s easy to film, fun to watch, and comment bait in disguise.

Wrapping It Up

There you go.  Five creative video ideas your team can start filming tomorrow.

Of course, if you want to ensure your videos look great, sound great, and get real reach, that’s where we come in.

At Something Great, we shoot, edit, and publish short-form content that grabs attention and builds your audience. Videos for our clients reach millions of people, and our clients see real-world results. More engagement, more reach, more sales.

We handle everything: script, shoot, edit, post. You just show up with your team. 

Don’t worry, we’ll coach you through that part, too. We can even help you fix or build a new website if you need somewhere to drive all of your new customers. 

Ready to go? Check out our plans and pricing and tap the contact button below.

Let’s make something great together.