The KFC Slogan is Getting Pulled…For Now

August 27, 2020

Justin Kerby

KFC’s first franchise opened in 1952, and its first slogan appeared only four years later in 1956. That famous KFC slogan that’s synonymous with the brand at this point: It’s Finger Lickin’ Good.

The company came out this week with a statement, calling their own slogan “the most inappropriate slogan of 2020”. KFC will be pulling the slogan from their global advertising campaigns for “a little while”, likely until the pandemic is over. At which point, we’re sure to see some pretty hilarious spots from this master advertiser. This is all so ridiculous and bizarre that it’s actually been covered in a Snopes article. And yes, it’s been verified a true story.

In the meantime, to address the announcement, they’ve partnered with the agency Mother to launch a campaign that addresses their awkward slogan head-on.

KFC Slogan Announcement: Video Campaign

KFC Slogan Announcement: Outdoor Campaign

kfc slogan paused for covid

Copy reads: Lick fingers at your own risk, thumbs included.

kfc slogan change

Copy reads: Caution, may cause finger lickin’

kfc new slogan

Copy reads: Wash fingers thoroughly before lickin’

kfc finger lickin good paused

Copy reads: Finger lickin’ not currently advisable

Credits for the KFC Slogan Pause Campaign

Brand: KFC

Agency: Mother

Are you an advertising nerd like us? Check this out. The Ad Spot is our email list reserved for marketers who want to see the best new ads in their inbox

Written by

Justin Kerby

Justin is the founder of Something Great Marketing, leading our Vancouver marketing agency. He specializes in content strategy, website design, and branding.

something great