The 2024 Google My Business Guide

January 25, 2024

Justin Kerby

Mastering Google My Business in 2024: Essential Tips for Ranking Success

In today's digital marketplace, local businesses face the critical challenge of online visibility. Google My Business (GMB) stands as a powerful tool to enhance your views on search results pages. The 2024 GMB ranking study, fueled by extensive data analysis, expert marketer insights, and practical experience, offers a comprehensive guide to optimizing your GMB profile and outshining your competitors.

Here’s an insider look into how to use Google My Business in 2024.

Google My Business Pages

Initial Setup: The Foundation for Success

  1. Business Name: If your business name includes a keyword, that's beneficial. However, keyword-stuffing in your GMB title is against Google's Terms of Service and can lead to suspension. A DBA (Doing Business As) incorporating your primary service is a strategic move, but it should be used judiciously.
  2. Business Category: Selecting the right primary category is vital. Research your top competitors to understand their category choices and align yours accordingly. Additionally, creatively adding relevant secondary categories can further define your services.
  3. Description: Craft a clear, simple description, focusing on readability rather than keyword stuffing. Utilize the full 750-character limit to effectively communicate your service offerings.
  4. Location: The location is a crucial, albeit less controllable, ranking factor. Ideally, your business should be visible and not hidden, as hidden addresses tend to rank lower. Proximity to city centers can be advantageous, although Google now also considers the proximity to the searcher's location.
  5. Service Area: Include all cities within your service radius, not just the metropolitan area, to maximize your reach.

Disclaimer: Using a residential address or a virtual office for your GMB can violate Google's policies and should be approached with caution.

google listing pages

Ongoing Optimization: Keeping the Momentum in Search

  1. Reviews: Regular and consistent reviews are essential. Respond to each review with detailed, personalized messages.
  2. Updates: Regular updates, whether weekly or monthly, help keep your profile fresh and engaging.
  3. Products: While the impact of listing products is unclear, it's recommended as an extra step towards optimization.
  4. Photos: Regularly add photos and encourage clients to do the same, especially for completed projects.

Advanced Tips: Elevating Your GMB Profile

  1. Profile Linking: Ensure the webpage linked in your GMB profile includes the city name and primary service targeted.
  2. Customer Engagement: Encourage clients to upload pictures and leave reviews from their locations to demonstrate your service reach.
  3. Image Metadata: Adding city names, services, and descriptions in the meta of uploaded images can be beneficial, despite Google often stripping metadata.
  4. Citations: Consistency in your business's Name, Address, and Phone Number (NAP) across various platforms is crucial for credibility and ranking.
  5. Website Integration: Your website's SEO, including title tags, meta descriptions, site speed, and mobile-friendliness, directly impacts your GMB ranking.
google business seo

Additional Pro Tips:

  • Focus on optimizing for your primary service, especially if your GMB is new.
  • Learn from higher-ranking competitors and adapt their successful strategies.
  • Be cautious with third-party software for managing reviews and updates; the impact on rankings is not fully understood.
  • Remember, GMB optimization is part of a broader local SEO strategy.
Google reviews seo

Staying Ahead of the Curve

The world of digital marketing is ever-evolving, with Google frequently updating its algorithms. It's vital to stay adaptable, patient, and consistent in your optimization efforts. Remember, immediate results may not always be visible, but with time and dedication, your efforts will bear fruit, driving customer engagement and business growth through your GMB profile.

We hope this 2024 Google My Business ranking analysis provides a detailed roadmap for local businesses to enhance their online presence. By following these expert guidelines, businesses can effectively optimize their GMB profiles, leading to increased visibility, customer engagement, and ultimately, business success.

If you need help setting up your Google My Business page, don't hesitate to reach out.

Written by

Justin Kerby

Justin is the founder of Something Great Marketing, leading our Vancouver marketing agency. He specializes in content strategy, website design, and branding.

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